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Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to sell a portion of his shareholding in the Mercedes F1 outfit.

This transaction values the Mercedes team at £4.6bn – an unprecedented figure for an F1 team – after the McLaren team was appraised at £3.5 billion in a change of corporate structure last September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, would sell a stake in the region of five percent.

The 53-year-old will remain as team boss and CEO should the deal proceed.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who both hold one-third of the company.

An official representative said: "We are providing no official statement on the matter. The governance of Mercedes F1 will remain unchanged, and all three partners are dedicated to continued achievements of Mercedes-Benz in F1."

Financial Growth

This arrangement signifies a substantial rise in worth of the Mercedes team after Ineos Group bought its share for £208m in 2022.

This surge reflects the growth in market values of F1 teams in the past few years as a consequence of the growing popularity of the sport around the world.

This trend was evident with the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed more than $630 million (£458m) at the box office.

The film represents the actor's top-grossing film and the highest-earning sports film to date.

Present Performance

The Mercedes team are runner-up in the team standings, trailing McLaren, with three races remaining in the current championship.

Their lead driver British driver George Russell has won 2 of the 21 races so far and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight straight team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

AB
Written by

Adam Boone

Cycling enthusiast and apparel designer with over a decade of experience in custom sports gear, passionate about quality and innovation.

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